Wido de Vries joins Ballast Lane as Principal and COO.
Wido is a professional with a great drive to improve, using his analytical, change management and operational skills. He has experience in digital product development, online sales and service, market research, consultancy, project and program management as well as in operational management within Digital Agencies, Health Insurance, P&C Insurance and Life & Pensions.
Wido is responsible for the daily operations of the team in Medellin and for the overall delivery of the digital products. From start to Finish, from specifications to deployment and support, Wido is supporting clients to make their digital dreams come through. Together with his team he has been responsible for the launch of 10s of new digital products.